This study on the London Underground uses a combination of eye tracking and skin conductance response data, in-depth interviews and surveys. We have discovered how travellers on London Underground pay attention to advertising and actively welcome it in this environment, seeing it as a journey enhancer.
My brief was to create a powerpoint deck that brought this information and data to life. Alongside the powerpoint deck, I was also asked to design an animated video to support the presentation. The story was initially created in Illustrator, and brought to life using After Effects,