One of my favourite briefs whilst working on a freelance placement for Sky was the 2019 pre-season campaign for LFC TV. An à la carte TV channel primarily and solely for Liverpool FC fans.
The campaign featured a tri-fold direct mail leaflet which targeted Liverpool fans in a bid to get them to subscribe to the channel during pre-season and beyond. Other work also consisted of various press ads, social media images and targeted emails - my favourite one can be seen at the bottom of this page.